Guiding Principles
Use of this website signifies acknowledgment and consent to this Privacy Policy. Please read it carefully before using this website. By using this site, visitors agree to be bound by this Privacy Policy and the website's governing Terms of Service.
This dealership ("we," "us," "our") takes privacy seriously and is committed to safeguarding personal information collected online. Personal information is collected primarily to provide visitors with a more relevant and convenient experience, including vehicle shopping, service scheduling, and related communications.
Reasonable physical, electronic, and managerial measures are used to protect personal information, such as storing data in protected databases on secured servers with restricted access. However, no electronic transmission or storage of data can be guaranteed to be 100% secure, and information is submitted at the user's own risk.
Scope of This Policy
This Privacy Policy applies to information collected through this website and any associated online services that link to or reference this Policy, including forms, chat tools, and digital marketing features operated for this dealership. It does not apply to third-party websites or services that are not controlled by this dealership, even if linked from this site.
Types of Information Collected
Personal Information
"Personal information" means information that identifies, relates to, describes, references, or is reasonably capable of being associated with a particular consumer or device. Examples include:
- Name, alias, postal address, email address, and phone number.
- Driver's license number and other identifiers collected in connection with test drives, purchases, and service visits.
- Financial information related to vehicle financing or leasing (such as income, employment, and credit-related details) provided through forms or finance applications.
- Information related to vehicle preferences, shopping history, or interactions with our communications.
Non-Personally Identifiable Information
Non-personal information may be collected automatically when visitors access the site, such as:
- Browser type and version, device ID, operating system, and language settings.
- IP address and general geolocation (e.g., city or region).
- Referring website, search terms, and pages visited on this site.
- Clicks, scrolls, time on page, and other usage metrics.
This information is typically collected and used in aggregate to diagnose server problems, administer the site, conduct attribution reporting, personalize user experiences (including targeted features and advertising), and compile statistical data about site usage.
How Personal Information Is Collected
Personal information may be collected:
- Directly from users when they submit forms (e.g., "Contact Us," "Schedule Service," "Get E-Price," finance applications) or communicate by phone, email, or chat.
- Directly and indirectly through interactions with the website, such as account registration, saved vehicle searches, or use of tools powered by service providers.
- From OEMs, data aggregators, advertising platforms, and other third parties in connection with services provided, such as lead generation, analytics, and fraud prevention.
Use of Personal Information
Personal information may be used or disclosed for one or more of the following purposes:
- To fulfill or meet the reason the information was provided, such as responding to a request for vehicle information, service appointments, or offers.
- To provide products and services requested, including vehicle sales, leasing, financing, warranty services, and maintenance.
- To provide email alerts, promotions, event registrations, and other notices concerning products, services, events, or news.
- To power and maintain user accounts, saved searches, and custom website features.
- For attribution purposes, marketing analytics, and performance reporting.
- To provide personalized content and individually tailored website experiences.
- For advertising, targeting and retargeting, creation of audience segments, and related online behavioral advertising.
- For internal operations, product development, and site optimization.
- For testing, research, analysis, and development of new features and services.
- To protect the rights, property, or safety of this dealership, customers, or others, including anti-fraud and crime prevention.
- To respond to law enforcement requests and as required by law, court order, or governmental regulations.
- To evaluate or conduct mergers, divestitures, restructurings, or other business transfers where personal information may be among the transferred assets.
Personal information may also be shared with FCA US and other automotive OEMs so they may provide promotional information about their products and services.
Disclosure of Personal Information
Personal information may be disclosed:
- To business partners and third-party service providers, agents, and affiliates in connection with services they perform for the dealership, such as website hosting, inventory display, lead management, analytics, marketing, and customer communications.
- To automotive OEMs for promotions, recalls, and product-related communications.
- To legal, financial, and other professional advisors.
- To law enforcement agencies for fraud, security, or other investigations, or as otherwise required by law.
- In connection with the sale or reorganization of all or part of the dealership's business or operations.
Except as described in this Privacy Policy or as required or permitted by law, personal information is not sold, rented, or traded to third parties for their independent marketing purposes.
In the preceding twelve (12) months, the dealership has not sold personal information for monetary consideration. However, certain uses of advertising and analytics cookies and technologies may be considered "sharing" of personal information for cross-context behavioral advertising under California law, and California residents may opt out of such sharing as described in the California & Nevada Privacy Notice below.
Website & Platform Providers
This website and its associated tools are hosted and powered by third-party service providers, including Dealer.com and other platform vendors that support online presence, digital retailing features, inventory display, and related functionality. These service providers may process personal and non-personal information on behalf of the dealership for purposes such as site hosting, lead management, analytics, digital marketing, and security.
Service providers are required, by contract, to handle personal information only for dealership business purposes, to protect it appropriately, and not to sell or share it for their own independent marketing.
Behavioral Tracking Services
This website may use FourEyes and other third-party tracking services to collect online demographic and behavioral data generated by visitors. Data collection scripts installed on this site may collect:
- Website session activity, including pages viewed, links clicked, and form fields selected.
- Text entered into form fields (such as name, phone number, email address) when submitted.
- Information used to compile shopping activity and preferences, create individual shopping profiles, and aggregate anonymized behavioral data to analyze trends and website performance.
These services help the dealership understand consumer shopping behavior, improve site experience, and tailor advertising and communications. The dealership treats FourEyes and similar vendors as service providers or contractors, requiring them to use data only for dealership business purposes and not to sell or share it for their own independent marketing.
Children's Privacy
The dealership does not knowingly collect or use personal information from children under the age of 13. No information should be submitted to or posted by visitors younger than 13 years old. If it is learned that personal information has been collected from a child under 13, reasonable steps will be taken to delete such information as soon as practicable.
External Links, Passwords & Public Forums
This website may contain links to other websites. The dealership is not responsible for the privacy practices, security, or content of such external sites. Visitors should review the privacy policies of any website visited via a link from this site.
If the website supports user registration or accounts, personal data records can only be accessed with the unique password associated with that record. Users should not disclose passwords to third parties and should notify the dealership promptly of any suspected unauthorized access.
If the site offers public forums, message boards, reviews, or similar features, any information disclosed in those areas may become public information. Visitors should exercise caution when deciding to disclose personal information in public or user-generated content areas.
Opt-Out & Marketing Preferences
Except as described in this Privacy Policy and as permitted or required by law, personally identifiable information will not be shared with third parties for their independent marketing without appropriate notice and, where required, consent.
Visitors may opt out of receiving future marketing communications from the dealership by:
- Using unsubscribe links included in email communications.
- Contacting the dealership using the contact information provided in this Policy.
- Adjusting preference settings if an online account or preference center is available.
Opt-out requests may not apply to transactional or service-related communications (such as appointment confirmations, safety recall notices, or responses to specific inquiries).
Washington My Health My Data Act
Washington's My Health My Data Act (Chapter 19.373 RCW) governs "consumer health data," which includes certain personal information related to an individual's physical or mental health status, health-related services, or location near health care facilities.
This dealership's website and online services are focused on automotive sales, service, and related activities, and do not intentionally collect, process, sell, or share consumer health data as defined under the My Health My Data Act.
If services involving consumer health data are offered in the future, a separate Washington Consumer Health Data Privacy Policy will be published and linked prominently from the homepage.
California & Nevada Privacy Notice
If you are a California resident, California law (including the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, together "CCPA/CPRA") provides you with additional rights regarding personal information. This section supplements the information above and applies only to California residents. Nevada residents also have certain rights regarding the sale of covered information, which are honored as described below.
Categories of Personal Information Collected
In the preceding twelve (12) months, the dealership may have collected the following categories of personal information, as defined by CCPA/CPRA:
- Identifiers (e.g., name, alias, postal address, unique identifier, IP address, email address).
- Categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), including certain financial and contact information.
- Protected classification characteristics under California or federal law (e.g., veteran or military status), where voluntarily provided.
- Commercial information (e.g., records of vehicles or services purchased, obtained, or considered).
- Internet or similar network activity (e.g., browsing history, search history, interactions with websites and advertisements).
- Geolocation data (e.g., approximate physical location).
- Inferences drawn from personal information (e.g., preferences, characteristics, tendencies, and interests).
Sources of Personal Information
- Directly from consumers (e.g., lead forms, service requests, purchase and finance applications).
- Indirectly from consumer interactions with the website and affiliated sites (e.g., usage details, IP address, device ID, geolocation).
- From service providers, data aggregators, OEMs, and advertising platforms in connection with dealership services.
- From anti-fraud and crime prevention partners.
Sale or Sharing of Personal Information
The dealership has not sold personal information for monetary consideration in the preceding twelve (12) months. However, some uses of advertising and analytics cookies and technologies may be considered "sharing" personal information for cross-context behavioral advertising under CPRA. California residents have the right to opt out of sale or sharing as described below.
Your California Consumer Rights
Request disclosure of the categories and specific pieces of personal information collected, sources, purposes, and third parties involved.
Request deletion of personal information collected from you, subject to legal exceptions such as security or fraud prevention.
Request correction of inaccurate personal information maintained by the dealership, using commercially reasonable efforts.
Direct the dealership not to sell or share personal information for cross-context behavioral advertising.
Where sensitive personal information is collected, limit its use and disclosure to necessary purposes reasonably expected by an average consumer.
The dealership will not discriminate against consumers for exercising privacy rights, except as permitted by law.
How to Exercise California Rights
California residents may submit requests to know, access, delete, correct, or opt out by calling any designated toll-free number provided by the dealership, submitting a request via the online form or email address listed in this Policy, or using any "Do Not Sell or Share My Personal Information," "Your Privacy Choices," or similar link on the website.
Reasonable steps will be taken to verify identity before responding to certain requests. Responses will be provided within the time periods required by applicable law, subject to allowed extensions.
The dealership will treat valid Global Privacy Control (GPC) browser signals as requests to opt out of sale or sharing of personal information under CCPA/CPRA for the browser sending the signal.
Nevada Privacy Rights
Under Nevada law, certain Nevada consumers may have the right to opt out of the sale of "covered information" as defined by Nevada's privacy statute. Although the dealership does not sell personal information for monetary consideration, Nevada consumers may submit an opt-out request using the contact methods provided in this Privacy Policy.
Retention of Personal Information
Personal information is retained for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide requested services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary by information type - for example, vehicle sales and finance records may be retained longer than website analytics logs - and personal information will not be retained longer than reasonably necessary or permitted by law.
Changes to This Policy
This Privacy Policy may be updated from time to time to reflect changes in practices, legal requirements, or site features. Updated versions will be posted on this website with an updated effective date. Continued use of the site after any changes indicates agreement to the updated Privacy Policy.
Contact Information
Questions or concerns about this Privacy Policy, or requests to exercise privacy rights, may be directed to the dealership using the contact information provided on the website. Responses will be provided consistent with applicable privacy laws and regulations.
2695 E Isaacs Ave, Walla Walla, WA · cdjrofwallawalla.com